May 22, 2013
Mobile Health Market News is an online channel that monitors information on the rapidly evolving mHealth market. We gather information from multiple sources, filter it, and put it into perspective.
The convergence of the health, communications, and technology industries into the emerging mHealth sector is creating a maelstrom of scattered information. There are an overwhelming number of fragmented information sources as each of the vertical sectors within the three converging markets report from their perspectives.
We distinguish between mobile health apps that function as therapeutic medical devices and mobile health apps that are essentially consumer appliances.
We make this distinction because in our view, mobile health will eventually diverge into two distinct markets: a regulated industry, deployed by hospitals, doctors and ACOs, and an unregulated direct-to-consumer industry of diet, exercise, and wellness products. These two industries will feature dramatically different investment, pricing, ROI, marketing and management issues.
Mobile Health Market News will rise above the noise to lead you through the mHealth landscape and focus on key executive-level industry topics, such as: mHealth regulation, mobile health issues relating to treating, monitoring and diagnosing disease, insurance and reimbursement for mHealth products, and related legal and financial issues.
Additionally, our site focuses on tracking partnerships and collaborations, venture capital investments, and financial transactions.
Cassie Arnold, Managing Editor
Cassie Arnold is a writer, marketing consultant, and corporate communications veteran. As principal of KMA & Company her client work has included the development and execution of thought leadership projects, public relations programs, branding and key message development, a variety of editorial projects, as well as client and investor events. She focuses on life sciences, health care, and financial issues. Cassie holds a BA in Humanities and Political Science from Scripps College, and she is based in Mountain View. KMAandCo.com; Twitter @cassiearnold.
Alpidia Barraza, MLIS; Research Director & Assistant Editor
Alpidia Barraza is an information specialist, content curator and web expert. With a background in marketing and business development, she helps clients identify their target market and build their information infrastructure with targeted, aggregated and curated content to strengthen their online presence. Alpidia founded Synergized Info in 1999 and has a Masters of Library and Information Science (MLIS) from San Jose State University.