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What is mHealth? Where Cheap Technology, Payment Reform, and Big Data Meet

A few weeks back I had a cold. When I called the doctor’s office, they scheduled a time for the doctor to call me on the phone rather than scheduling…

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Top Five Soundbites From the Burrill Digital Health Meeting

I have attended the Burrill Digital Health Meeting every year since it started four years ago, and I found this year’s event to include the usual mix of practical advice…

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Who Will Pay for mHealth Apps?

Guest Blog by Michael Esquivel, Partner, Fenwick & West

The question of whether or not smartphone apps can play an important role in the delivery of healthcare services has been…

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Heard at JP Morgan: Five Cocktail Party Trends

It feels like a fool’s errand to try to draw conclusions from the cocktail circuit during the JP Morgan Healthcare Conference being held this week in San Francisco. Any observations…

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Big Data Could Save Health Care System +$300 Billion Annually

Guest Blog by Michael Esquivel, Partner, Fenwick & West
According to a recent report released by Rock Health, Big Data has the potential to save the healthcare system more than…

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A Look Back and Top Stories of 2012

It’s been an eventful year in the mHealth space surrounded by a lot of hype and a deluge of data. We entered the fray mid-year with the goal of cutting…

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Twelve Tags for Christmas

Since we are coming up on our six month anniversary, I thought it would be interesting to share our most frequent tags. And in the spirit of the holiday, we…

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Mobile Health Market News 2012 Holiday Greeting

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mHealth May be Crucial to Big Pharma

In the early days of mHealth, medical device companies have been relatively aggressive at moving into the mHealth space by leveraging their technologies to work with mobile devices. All sorts…

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“Clear and Conspicuous” FTC Guidance on Marketing Mobile Apps

Guest Blog by Michael Esquivel, Partner, Fenwick & West
The Federal Trade Commission (FTC or Commission) recently published a guide, Marketing your Mobile App: Get it Right From the Start,…

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