May 18, 2013
As we noted in our Featured/Trends section, today the Huffington Post ran the latest in a recent string of decent overviews of the mobile health app scene. It covers all the bases: what are mobile health apps, why are they hot, how might things shake out, and what does FDA have to say.
But, as with so much commentary within this space, it fails to distinguish between mobile health apps as medical devices and mobile health apps as consumer devices: the primary distinction that concerns FDA.
In our view, mobile health will eventually bifurcate into two distinct markets: a regulated industry, deployed by hospitals, doctors and ACOs, and an unregulated direct-to-consumer industry of diet and exercise apps. These two industries will feature dramatically different investment, pricing, ROI, marketing and management issues. → http://www.huffingtonpost.com/barbara-ficarra/health-apps_b_1689033.html?utm_hp_ref=tw&goback=.gde_2181454_member_137605021